CEO (Chief Executive Officer)
Equipped with the ability to adapt to new mindset, processes, and business models which today’s SSL industry demands, Mastroyiannis’ leadership skills paired with his passion and professional will to win, prove him to be a hands-on, yet strategic leader. He is pioneering a major shift in SSL, combining experiences from the consumer electronics industry, as well as new leadership processes, and applying them to lighting to enable the transition to digital lighting. His careful focus on selecting the right people for the right roles, results in proven success in building the company while fueling joint success with customers and partners, through values of customer intimacy, flexibility, simplicity, and innovation.
Having spent over 20 years in Global Business Management with Philips Consumer Electronics (1986-2006), Mastroyiannis’ experience and knowledge base extends to managing global businesses, start-up companies, product strategy and planning, fast product and business creation processes, outsourcing, and restructuring . He has a keen understanding of building and growing global and multicultural businesses, and skillfully manages resources in several countries, having directed start-up and mature businesses in both the US and Asia Pacific.
Prior to joining Traxon Technologies as Managing Director in 2008, Mastroyiannis founded a technology start–up entity, which focused on wireless power. He also co-founded the Wireless Power Consortium, which includes many Fortune 500 companies that created an international standard in 2010.
From 2000-2006, Mastroyiannis was Senior Vice President and CEO of multibillion USD global business groups including Philips Consumer Electronics (Audio, Mobile Infotainment) and held a leadership role as General Manager of Business Innovation for Philips Consumer Electronics, with a focus on generating new businesses, new business models and product/marketing strategies. During this time, he achieved many leading market share positions and led his company to become the number 2 brand in the audio industry. With extensive experience in highly competitive industries such as consumer electronics and mobile communications, Mastroyiannis has experienced many industry phases and is a strong leader through times of change. He has managed partnerships and has served as a board member for three companies within the past 10 years, in Hong Kong and China.
Born in Greece, Mastroyiannis holds a Bachelor of Science degree in Physics and a Master of Science degree in Electronic Automation and Computers from University of Athens, a Bachelor of Science in Economics and Marketing from University of Diepenbeek, Belgium, and a diploma in Management of Corporate Resources from IMD, Switzerland. Mastroyiannis has lived and worked in five countries in Europe and Asia Pacific, in addition to traveling the world extensively, conducting businesses around the world. He currently lives in Hong Kong with his wife and two daughters.
Senior Director of Product and Systems Strategy
Prior to his current role, Koerber had been Global Business Segment Manager LED Luminaires at OSRAM in France, where he started and developed an innovation cell for the new business segment, “Professional LED Luminaires”.
With over 20 years of post-graduate industrial experience in the international lighting sector, Koerber is a creative business manager with equal strengths in the marketing and engineering sectors. His ability to introduce an LED luminaire portfolio and sculpt it into a now thriving general illumination business segment, illustrates Koerber’s knowledge of the industry, as well as his ability to identify market demands and design efficient, successful solutions. A confident manager of both projects and teams, Koerber communicates with colleagues and customers of all levels, and values a working environment which actively encourages innovation, responsibility, and excellence.
Born and raised in Germany, Koerber holds a degree in Mechanical Engineering from the Technical University in Munich, he currently resides in Hong Kong with his wife and three children, and enjoys playing guitar and several sports, including motor biking, sailing, power boating, and diving.
Director, Global Key Account Management Group
Prior to joining Traxon in 2005, Lee worked at LJR Associates Ltd., a consultancy he founded, which offered general business advice to SME businesses as well as sales and marketing expertise. Prior to LJR Associates Ltd. he was Business Development Director at Inline Sales Ltd., working primarily with new company start-ups and overseas-based businesses merging for the first time into the UK.
Richards contributes over 30 years of sales and marketing experience to the company specializing in large multi-national start-up businesses and SME’s. He is a strong leader with exceptional team building skills, as well as the proven ability to inspire and empower colleagues. With extensive knowledge of the Solid State Lighting industry and the ability to develop and manage turnkey projects from specification to delivery, Lee drives sales and solutions within Traxon’s global organization and is familiar with worldwide markets including Asia Pacific, NAFTA, Europe, and the Middle East.
Born and raised in Blackburn in the North of England, Richards resides in London where he enjoys music, sports, travel, theatre, and spending time with family.