Equipped with the ability to adapt to new mindset, processes, and business models which today’s SSL industry demands, Mastroyiannis’ leadership skills paired with his passion and professional will to win, prove him to be a hands-on, yet strategic leader.  He is pioneering a major shift in SSL, combining experiences from the consumer electronics industry, as well as new leadership processes, and applying them to lighting to enable the transition to digital lighting.  His careful focus on selecting the right people for the right roles, results in proven success in building the company while fueling joint success with customers and partners, through values of customer intimacy, flexibility, simplicity, and innovation.

Having spent over 20 years in Global Business Management with Philips Consumer Electronics (1986-2006), Mastroyiannis’ experience and knowledge base extends to managing global  businesses, start-up companies, product strategy and planning, fast product and business creation processes, outsourcing, and  restructuring .  He has a keen understanding of building and growing global and multicultural businesses, and skillfully manages resources in several countries, having directed start-up and mature businesses in both the US and Asia Pacific.  

Prior to joining Traxon Technologies as Managing Director in 2008, Mastroyiannis founded a technology start–up entity, which focused on wireless power.  He also co-founded the Wireless Power Consortium, which includes many Fortune 500 companies that created an international standard in 2010.

From 2000-2006, Mastroyiannis was Senior  Vice President and CEO of multibillion USD global business groups including Philips Consumer Electronics (Audio, Mobile Infotainment)  and held a leadership role as General Manager of Business Innovation for Philips Consumer Electronics, with a focus on generating new businesses, new business models and product/marketing  strategies.  During this time, he achieved many leading market share positions and led his company to become the number 2 brand in the audio industry.  With extensive experience in highly competitive industries such as consumer electronics and mobile communications, Mastroyiannis has experienced many industry phases and is a strong leader through times of change.  He has managed partnerships and has served as a board member for three companies within the past 10 years, in Hong Kong and China.

Born in Greece, Mastroyiannis holds a Bachelor of Science degree in Physics and a Master of Science degree in Electronic Automation and Computers from University of Athens, a Bachelor of Science in Economics and Marketing from University of Diepenbeek, Belgium, and a diploma in Management of Corporate Resources from IMD, Switzerland.  Mastroyiannis has lived and worked in five countries in Europe and Asia Pacific, in addition to traveling the world extensively, conducting businesses around the world. He currently lives in Hong Kong with his wife and two daughters.

With more than 20 years of experience in controlling within the OSRAM organization, Markus combines necessary knowledge of financial practice with intuition. He accurately manages all of the company’s financial and operational functions, while working to maintain and increase profitability by efficiency, improving processes and strategic planning.

Markus holds a Diploma in Business Administration and studied Economics with emphases on Investment, Financing, Banking, Economical Tax Theory and Econometrics at the University of Regensburg, Germany.   Born in Munich, he currently resides in Hong Kong with his wife and child.

Prior to establishing e:cue, Beiner worked at Gesellschaft für Netzwerk und Kommunikation mbH, a network and telecommunication systems company, where he had served as Managing Director since 1998.

With 10 years of experience in business management, from start-up to international operation, and nearly 10 years of experience with lighting control systems, Beiner has a crucial mix of high-level expertise in business operations, project management, and technical skill.

Beiner’s vision and focus on a strategic shift from stage lighting technology to architectural lighting applications, with attention to the more demanding requirements and functionality of LED technology, contributed to the creation of e:cue in 2001.  His expertise has added to Beiner’s integral role in projects such as the development of software and hardware-based control solutions and LED driver technology, including TX Connect™, a connect system combining power and data into one cable for all Traxon products to ensure a fully integrated lighting solution.  Most recently, Beiner worked to implement an RDM (Remote Device Management) system to YAS Hotel in Abu Dhabi, which is currently the largest LED project in the world.

With over 20 years of experience in leadership roles in technology adoption life-cycle management, quality, manufacturing operations, industrialization outsourcing, supply-chain development in global companies, Tin always positions himself as a servant leader capable of engaging and influencing cross-functional resources at various levels, from the production floor to the board room, to deliver value to the customers and the organization’s stakeholders.

Tin holds Bachelor of Sciences degrees in Mechanical Engineering, Aerospace and Aeronautical Engineering, and a Masters degree in Systems Engineering - Quality & Reliability, from the University of Arizona.  He is a Certified Six Sigma Black Belt.  Tin has garnered inspiration from his favorite book, Good to Great: Why Some Companies Make the Leap…and Others Don’t (Collins), the film “Apollo 13”, and two musical works, “Yellow River Piano Concerto” and “Toreador Song” from Carmen.

Prior to his current role, Koerber had been Global Business Segment Manager LED Luminaires at OSRAM in France, where he started and developed an innovation cell for the new business segment, “Professional LED Luminaires”.

With over 20 years of post-graduate industrial experience in the international lighting sector, Koerber is a creative business manager with equal strengths in the marketing and engineering sectors.  His ability to introduce an LED luminaire portfolio and sculpt it into a now thriving general illumination business segment, illustrates Koerber’s knowledge of the industry, as well as his ability to identify market demands and design efficient, successful solutions.  A confident manager of both projects and teams, Koerber communicates with colleagues and customers of all levels, and values a working environment which actively encourages innovation, responsibility, and excellence.

Born and raised in Germany, Koerber holds a degree in Mechanical Engineering from the Technical University in Munich, he currently resides in Hong Kong with his wife and three children, and enjoys playing guitar and several sports, including motor biking, sailing, power boating, and diving.

Prior to joining Traxon and e:cue in 2003, Carrella worked at Minibar Systems where he had served as Director of Sales since 1998, and specialized in business development with large national hotel chains such as Hilton and Hyatt, in addition to managing his sales team.

Carrella continues to propel both Traxon & e:cue, having grown Traxon from a producer of small boutique retail LED products when he joined six years ago, to the professional LED lighting and control solutions company it is today.  Carrella’s ability to maintain the company’s flexible and agile pace, while harnessing the power and resources of its partner, OSRAM, has enabled Traxon to sustain an impressive growth and mobility in the industry.  Under Carrella’s tenure, Traxon and e:cue have been a part of many high-profile projects, such as WorldWide Plaza, Cirque du Soleil, Jet Nightclub, Guggenheim, New Year’s Eve Ball at Times Square, Yas Hotel in Abu Dhabi, and City Center in Las Vegas.

Born and raised in Chicago, Illinois, Carrella holds a degree in Business Administration from Loras College in Dubuque, Iowa.

Prior to joining Traxon in 2005, Lee worked at LJR Associates Ltd., a consultancy he founded, which offered general business advice to SME businesses as well as sales and marketing expertise.  Prior to LJR Associates Ltd. he was Business Development Director at Inline Sales Ltd., working primarily with new company start-ups and overseas-based businesses merging for the first time into the UK.

Richards contributes over 30 years of sales and marketing experience to the company specializing in large multi-national start-up businesses and SME’s.  He is a strong leader with exceptional team building skills, as well as the proven ability to inspire and empower colleagues.  With extensive knowledge of the Solid State Lighting industry and the ability to develop and manage turnkey projects from specification to delivery, Lee drives sales and solutions within Traxon’s global organization and is familiar with worldwide markets including Asia Pacific, NAFTA, Europe, and the Middle East.

Born and raised in Blackburn in the North of England, Richards resides in London where he enjoys music, sports, travel, theatre, and spending time with family.