Providing its customer with exquisite and timeless garments, uniquely combining the styles “classically chic” and “sport léger” , the Lacoste brand stands for discreet elegance, perfectly suitable for almost any occasion. In order to underline this elegance and at the same time colorfully enrich its shop, Lacoste opted for the application of 120 of Traxon’ s multifunctional Strip 12 SMD RGB, artfully installed around the ceiling of the entire store. Controlled by DMX technology, the acrylic glass covered Strips now gleam in various color combinations, bathing the whole store in a beautiful sea of light and creating an atmosphere which guarantees the emergence of a real shopping-mood.